Alexis Azria on SMART Goals

Alexis Azria
2 min readFeb 9, 2023

With a defined set of goals, you can effectively improve. This is why you should have a strategy that is focused on developing and implementing your objectives that are both measurable and achievable. The following framework can help teams manage projects efficiently. The five elements of a S.M.A.R.T. goal are: specific, measurable, relevant, time-bound, and achievable. We will talk about what they are, how they can help you, and how they can benefit your team.

What Are SMART Goals?

The five elements of a S.M.A.R.T. goal are: specific, measurable, achievable, relevant, and time-bound.

A specific goal is one that is communicated with the entire team so that everyone can understand it. For example, it could be a sales target or a product rollout objective. A clear understanding of the goal will allow everyone to focus on the plan and achieve the desired outcome.

M: Measurable

What will be the evidence that you can track and monitor your goals’ progress? What will be your benchmarks? You must define the data used to measure the objective and create a method for collecting it.

A: Achievable

One of the most critical factors to consider when setting goals is the practicality of your objective. Having a set of realistic goals can help maintain your team’s enthusiasm for the project. However, if the goal is not feasible, you may need to increase resources for its achievability.

R: Relevant

You should set goals that are aligned with the company’s mission and relative to the organization. By defining the outcome’s key benefit, you’ll be able to identify the goal’s importance.

T: Time-Bound

By having a deadline for your company’s goals, you’ll be able to identify the success or failure of the outcome. This enables you to review the progress and set new projections if necessary.

Pros of the SMART Method

Setting goals using the SMART Method can provide many benefits, including a strong objective and motivation to succeed. It can also help you identify areas of weakness and strengths within your team and your goal’s accessibility.

Cons of the SMART Method

There are some negative aspects to the S.M.A.R.T. goals that you should consider. One of these is focusing so much on the goal that it prevents you from accomplishing essential tasks. It can also strain the team and make it hard for individuals to succeed if they become distracted.

Originally published at on February 9, 2023.



Alexis Azria

Writer and curious creator. Passionate about work, life & social issues. Visit